The first of a 3-part series of a Masterclass in Ad Monetization from Igor Lautar CEO and Co-founder Aurion11.

Claude chatbot hits No. 7 on App Store after Anthropic's Super Bowl ad, gaining 11% more users and 32% higher downloads while ...

If you don't want apps keeping track of your preferences, you might want to disable the personalized ads on your phone.

Anthropic’s Super Bowl ads mocking ChatGPT ads delivered the biggest user boost of any AI company. including an 11% jump in daily users and 6.5% more website visits.

Here's how you show ads without ruining the fun ...

It concludes that player drop-off in mobile gaming apps increases by up to 30% after a single disruptive ad. "It can undo everything you’ve spent to acquire a user," Janković observes. "And in today’s ...

Anthropic Super Bowl ad impact on Claude users: Anthropic's Super Bowl ad, which targeted rival OpenAI, significantly boosted Claude's user engagement. Daily active users surged 11%, propelling the AI ...

Smadex, a leading AI-driven growth engine for mobile and CTV, has partnered with Anzu to bring performance-driven, clickable, intrinsic in-game ...

Anthropic's ad campaign during Super Bowl LX delivered the biggest user boost of any AI company advertising during the game.

OpenAI CEO Sam Altman criticized Anthropic's Super Bowl ad campaign, which took a swipe at the ChatGPT maker's decision to ...

The crypto company returned to the high-stakes Super Bowl advertising game Feb. 8 with a 60-second spot hoping to inspire a viewer singalong with Backstreet Boys’ “Everybody (Backstreet’s Back),” ...

Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.