Whether it's through groundbreaking new uses or by solving persistent problems, new product categories are all about making life easier and more efficient for customers.

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

What if I told you that the number 385 was the answer to building a solid go-to-market strategy? Stay with me. I'm Paul Sullivan, author of Go-To-Market Uncovered (GTMU) and an expert in building ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

Holistic marketing takes into account the considerations of stakeholders, customers, employees, suppliers, and the community as a whole when creating and implementing marketing strategies.

‘This is the biggest change ever to our go-to-market,’ says Dell President of Sales and Customer Operations Bill Scannell. ‘This is massive. This is exciting. We’ve been working on this ...

In business, engaged consumers are active consumers, so finding ways to engage customers and keep them coming back is vital to building a strong community of loyal customers. One increasingly ...