Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

YouTube is integrating Google's Gemini AI to place ads at the most engaging video moments, making them harder to avoid. This ...

Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.

HBO Max, in a strategic move to capitalise on the iconic HBO brand. The rebranding, effective later this year, aims to strengthen the platform’s identity amid a competitive streaming landscape.

The re-rebranding of Max as HBO Max emerged as the Big Story from this week’s Upfronts. The reverse name change -- announced at the Warner Bros. Discovery Upfront Wednesday morning -- stood out ...

Warner Bros. Discovery has announced that Max, the company’s premier streaming platform, will be rebranded HBO Max this summer. In a statement released by the company along with its Q1 FY25 ...

WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.