New data shows streaming customers are most satisfied with Max in 2024, even after its rocky rebranding from HBO Max and rising subscription costs.

Prophecy” topped the charts in the fourth quarter of 2024, but it's long-running IPs like “Sex and the City” that anchor ...

If you can’t beat them, join them” seems to be the approach companies are taking when it comes to streaming, but, as The ...

It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...

Warner Bros. Discovery is rolling out a branded companion series centered on a Genesis SUV alongside the Season 3 premiere of ...

For a while, it seemed like HBO Max Max HBO Max could well be the ultimate streaming destination for movie lovers, but the jury is still out. Even still, HBO Max maintains a collaboration with TCM ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Narrowing down a list of the best HBO Max shows is no easy task. There's a good reason why the streamer – which until recently was simply known as Max – has gone back to its original name.

Darth Vader’s appearance in ‘Fortnite’ has proved controversial, as the ‘Star Wars’ villain is powered by generative AI, ...

On July 31, 2023, the news of Reubens' death came as a shock to documentary filmmaker Matt Wolf, who had spent a year trying ...

Spring is here, which means it’s almost time for summer romances. If you’re hoping to heat things up, Max, HBO and Warner Bros. Discovery’s premium streaming service, has quite a few ...