On Monday, three logos were revealed to the public, one for each potential nickname, but NHL fans weren't particularly impressed by the latest round of options. Much of the criticism was focused on ...

Out of NHL Utah's three logos presented to fans as part of its team name vote, one is easily the best right now.

The logos depicting three potential ... use what it had in mind for the rest of the Yetis brand. They're already temporarily called the Utah Hockey Club, anyway. It would have been interesting ...

The collaboration between Utah Hockey Club and WHITESPACE builds on a unique partnership between SEG and Shaun White’s lifestyle brand, which began in January 2024 with a limited-release collection of ...

The U.S. government struck down the Yeti name because the trademark request was too likely to “cause confusion” with the Yeti ...

The Utah Hockey Club has chosen three finalists for the permanent team name it will adopt beginning with the 2025-26 NHL season. The franchise will use a final round of fan voting to decide among the ...

The franchise will use a final round of fan voting to decide among the Utah Mammoth, Utah Hockey Club and Utah Wasatch. Team ...

The naming of Utah’s hockey franchise ... the merchandise for this brand is selling quite well. It would be an unusual move to retain this team name and logo, though it’s not totally ...