Klaviyo looks to take the cake on keeping customers engaged. It offers automation features along with strong segmentation.

The strongest proof of long-term potential is steady, growing revenue. If that revenue comes from multiple sources, even ...

Consumer trust in luxury has waned, and many e-commerce wholesalers are in freefall, so young designers must double down on ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

Personalization based purely on history is backward-looking in a forward-moving world. It ignores the single most important ...

ShipStation reports that outsourcing ecommerce fulfillment can enhance efficiency and customer experience, but requires ...

E-commerce, short for electronic commerce, refers to the buying and selling of goods or services using the internet, as well as the transfer of money and data to execute these transactions. E-commerce ...

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

Gen Z (25%) say they would launch an e-commerce venture using platforms like Etsy or Shopify, reflecting enthusiasm in this ...

Improving customer digital experience requires going deeper than most businesses expect. Site speed matters, but so does ...

No two ecommerce brands are exactly alike. Businesses selling similar products can have very different fulfillment needs based on their location, growth trajectory, and customer expectations. In short ...