Goldberg: Memorable ideas are not reserved for geniuses or giant ad agencies—they’re available to anyone willing to shape a ...

Beauty gains momentum with the Rhode deal, tariff strategies, and renewed confidence driving long-term growth. Find out why ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Given the erratic nature of Trump’s tariffs, marketers need to be prepared and have a scenario and a strategy for each future ...

Yet, despite its global footprint, the company remains deeply personal to Mr. Chevigny, who says he now has four cats at home. Many Intersand employees are also pet owners, and their shared passion ...

Discover how business AI is transforming industries by automating tasks, driving growth, and unlocking new opportunities.

The playbook is part of Indian Oil's $30 billion investment plan to achieve net zero by 2046, and involves the refiner to ...

Small Business Owners' Report, showed that only 47% of local small business owners leverage a bank for business advice.

By making the most of data-driven metrics and diagnostic tools, companies can create a more efficient and effective sales ...

Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...