This study investigates the interactivity construct in terms of its antecedents (i.e., motivations for using the Internet) and consequences (i.e., attitude toward the site, attitude toward the brand, ...

The purpose of this paper is to present a revised communication model that describes advertising by drawing upon its kinship with crafted text rather than with everyday speech. The model expands the ...

Effective interactive communication strategies can help you give and receive the input and feedback you need to run your small business effectively. Good business communication skills have the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. You may not realize how one simple adjustment impacts so many different people around you ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Interpersonal communication carries incredibly deep importance. Unfortunately, our modern ...

Alia Al Suwaidi: Expanding the functions of communication is key to sustainability and ensuring a better life for future generations Organised by the Sharjah Government Media Bureau (SGMB), this ...