Kraft Heinz benefited from consumers’ penchant for eating at home during the pandemic, with 85% of its sales resulting from traditional retail channels (brick-and-mortar and online). And while Kraft ...

The ecommerce market is rapidly growing and 2025 definitely will be the year of innovation and opportunity. Businesses h ...

City Grill Group, the largest Romanian-owned restaurant group in the hospitality market, has analyzed industry changes and ...

Businesses are constantly searching for innovative ways to stand out and connect with their target audience. One of the most ...

Effective positioning is the engine that drives growth, alignment and differentiation in today’s competitive market.

Whether it's through groundbreaking new uses or by solving persistent problems, new product categories are all about making life easier and more efficient for customers.

Natural ingredients and sustainability are key elements of this Swiss company ... "This is an increasingly crucial strategy for maintaining a solid and lasting reputation that generates value,” said ...

Apple Analyst Mark Gurman from Bloomberg News believes that a key ... market, Apple seeks to offset the potential revenue deficits with the launches of new products under other categories. According ...

‘Brands are by default suspicious’: Unilever’s new CEO identifies influencer marketing as key pillar of strategy Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning ...