The South Australian Tourism Commission (SATC) is seeking a supplier to establish a Marketing Mix Model (MMM), AdNews can ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and ...

CyberPower said sales of its largest modular three-phase UPS units to support data center modernization efforts doubled last ...

Incrementality measurement is designed to understand the full contribution of a specific marketing effort, be that a specific ...

Q4 2024 Earnings Conference Call March 12, 2025 8:30 AM ETCompany ParticipantsKate Africk - Head, IRStan Chia - CEOLarry ...

The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Want to get creative with your content? Chances are, you’re not using these 14 digital content types enough. Check out some ...

Stone's early success, fueled by albums like The Soul Sessions and Mind Body & Soul, cemented her status as a neo-soul ...

I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...