In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing ...

More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...

In a recent revelation, it has come to light that one of Ghana’s major banks has signed a renewable three-year contract ...

The Medicare insurance industry is highly competitive, and companies must continuously adapt to attract new clients, retain ...

Discover how Zydus Wellness is reinventing Complan, the iconic health drink, by expanding its target audience, leveraging ...

The fusion of technology and creativity has paved the way for innovative business opportunities. One such avenue that has ...

While Google remains the dominant driver of organic website traffic, AI-powered platforms are claiming their stake and ...

From streaming upheavals to AI-driven production, these interconnected shifts define where the business of film is headed, ...

Social media has become more than just a space for connection and entertainment, it is now a powerful driver of retail ...

The green transition—the global shift from fossil fuel dependency to a low-carbon, sustainable economy—is no longer just an environmental necessity but an economic imperative. For Ghana, this ...

Although the covid-19 pandemic is now largely behind us, its lingering effects on Samsonite remain relevant. The pandemic forced several competitors to exit the luggage market, and the subsequent ...