Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer ...

Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP ...

PubMatic has launched an AI-powered monetization platform that it says will help publishers regain control of their yield, data and demand, and avoid the walled gardens. The new platform, PubMatic for ...

Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced it has been named a finalist for "Most ...

Best Buy Ads held its first ad-technology event on Tuesday, showcasing new ad media and creative services and announcing ...

ESPN wants advertisers to know that it’s the biggest game in town. Since its two linear stations and an assortment of its ...

Equativ, the end-to-end media platform, has announced a new strategic partnership with Trainline, the European independent rail and coach travel app. Thanks to ...

NIQ, a leading consumer intelligence company, and Displayce, a pioneering specialist technology suite for Out-of-Home ...

The Equifax IXI Network, long trusted by leading financial institutions and marketers, is now available to contributing members and will modernize the way these organizations can use offline ...

Amazon Ads and SiriusXM Media have "forged a strategic programmatic audio advertising integration" designed to provide marketers using Amazon DSP the ability to access the subscription-based satellite ...

Beginning Q4 2025, Amazon DSP advertisers will gain access to SiriusXM Media’s digital audio inventory, including Pandora.

After securing many big deals to help it sell a wide array of programmatic ads against top video, Amazon is now working to do the same with audio.