Google’s pitches AI Max as smarter search ads with more safeguards solution — but control, brand safety and spend remain key ...

Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s ...

Best Buy Ads held its first ad-technology event on Tuesday, showcasing new ad media and creative services and announcing ...

PubMatic has launched an AI-powered monetization platform that it says will help publishers regain control of their yield, data and demand, and avoid the walled gardens. The new platform, PubMatic for ...

The Equifax IXI Network, long trusted by leading financial institutions and marketers, is now available to contributing members and will modernize the way these organizations can use offline ...

Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP ...

Publishers are under siege. Platforms and AI are siphoning off traffic, ad dollars are consolidating, and the rules of digital media are being rewritten ...

Rembrand is merging with Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.

For urgent care centers, winning patient attention now hinges on a smarter, more adaptive advertising strategy.

MarkApp partners with Odeeo to bring in-game audio innovation into Pantheon, delivering immersive brand experiences across ...

PubMatic has filed a lawsuit against Google, accusing the tech giant of illegally monopolizing the ad technology market. PubMatic is seeking billions of dollars in damages ...