Retail marketing is defined by the range of promotional activities undertaken by a retailer. Major corporations, franchises and small independent businesses are retailer examples. Retailer success ...

Advertising your business is a long-term, ongoing process meant to strengthen customer loyalty, inform consumers about new products or services and build your company's brand. Advertisements are a one ...

Opinions expressed by Entrepreneur contributors are their own. Whether you own a small or large company, effective marketing is critical for product promotions. Apart from creating brand awareness and ...