Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...

E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...

Louisiana sued Roblox last month, alleging the gaming platform is “overrun with harmful content and child predators because ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

The Arab states have moved to restrict Roblox, suspending chat features and boosting content moderation to address child ...

Roblox announced a new short-form video content application and an earnings increase for creators at its developers ...

An Oklahoma expert in child internet safety spoke with News On 6 about the dangers of a popular gaming platform, Roblox, on ...

The publisher of "Roblox" has promised to set up age verification mechanisms, after allegations the video game massively ...