Influencer marketing, which started with Josiah Wedgwood in the 18th century, has evolved significantly. In India, cricket ...

Luxury brands are increasingly turning to niche creators and fashion bloggers with strong personal brands and deep expertise ...

But CMOs who prioritize performance metrics can be “best friends” with their CFO, said DeLu Jackson, chief marketing and communications officer at home alarm system brand ADT, speaking at CTV Connect ...

Korean beauty’s rapid rise 10 years ago eventually led to market saturation and consumer fatigue. Now, it’s enjoying a ...

Twin brother co-founders Joe and Dave Ahmad launched Coldest in 2015. While keeping solid careers in engineering, the two ...

Income generated from digital platforms falls under Income from Business or Profession as per the Income Tax Act, 1961. Unlike salaried individuals, content creators need to maintain proper records of ...

Kathryn Hahn and Ike Barinholtz also star in the series about a beleaguered film executive, co-created and directed by Rogen and Evan Goldberg.

Biofuels, created from organic matter like crops, garbage, vegetable oils, and human and animal waste, are often heralded as ...

Upraised Game Changers List recognises the work of 50 outstanding product managers who devised world-class solutions using ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

The sharp Apple TV+ showbiz satire sends up a studio head’s desperation in the era of streaming, austerity, and IP ...

I’m just back from the tech and arts festival South by Southwest in Austin. TikTok was there: it held a private, invite-only ...