This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers ... that has been building a strategy on social media for the last decade ...

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a preview event, where they could ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...