DALLAS — Southwest Airlines is going through an unprecedented period of transformation in the Dallas-based company's history. Over the last year, activist investor Elliott Management has taken ...

Southwest Airlines could lose a portion of leisure travelers to rivals with its latest decision to start charging for checked bags, according to an industry expert. It was a policy – along with ...

Most U.S. airlines have fare and fee policies that seem designed to make budget travelers feel like trash and now, sadly, Southwest is joining them. If "make budget travelers feel like trash ...

Southwest Airlines, which long stood out amongst competitors for its low-cost, no-frills model, is starting to re-evaluate ...

Southwest Airlines will begin charging customers to check their bags, ending a long-standing “bags fly free” policy that inspired loyalty and differentiated the brand from its competitors.

Southwest said Rapid Rewards A-List Preferred Members and Business Select fliers will still get two free checked bags while A ...

Each airline handles seating assignments differently. This guide will tell you exactly how to get your family's seats together on a flight.

It's a stunning reversal that shows the low-cost pioneer is willing to part with a customer perk executives have said set it apart from rivals in his more than half a century of flying in hopes of ...

Southwest Airlines said Tuesday that it will begin charging customers a fee to check bags, abandoning a decades-long practice that executives had described last fall as key to differentiating the ...

We have tremendous opportunity to meet current and future customer needs, attract new customer segments we don’t compete for ...