Firms and organizations create marketing plans to give themselves goals and guidance on growing their business. Here we go ...

Towers Fractional Marketing provides professional services companies with the strategic expertise to elevate brand ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

The very first strategic planning most businesses do is a business plan. When you first start your business, you will likely have prepared a mission statement , a budget, and a marketing and ...

This article is the first in a series of three from Osprey Health Consulting that address the contemporary challenges facing strategic brand planners dealing with increasingly complex and ...

GenAI to mitigating AI risks By 2028, over 90% of customer queries will be resolved by AI-powered chatbots, and 80% of ...

We once launched an email campaign filled with clever puns and eye-catching visuals, thinking creativity alone would drive ...

Philippine-listed Vivant Corporation is accelerating its renewable energy investments in a bid to cushion its energy portfolio from heightened oil price volatility, as geopolitical tensions in the ...

OEM certifications can set a shop apart in its market, and prepare it to meet customer expectations and needs that are evolving along with vehicle technology.

With its shares outperforming and approaching his target price ahead of last week’s site tour and corporate update, he ...

Mark Read’s exit has created a leadership vacuum. Who will fix WPP now? Experts discuss whether the next CEO can drive bold ...

The key is, have a plan so you can be intentional in your actions. David Gordon is president of Channel Marketing Group, a distribution strategy and marketing consulting firm helping distributors, ...