When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan. Here we go through what is strategic marketing. #marketing ...

Firms and organizations create marketing plans to give themselves goals and guidance on growing their business. Here we go ...

BP’s latest plan is to return 30%-40% of cash flow to shareholders and grow the dividend by 4% per year. This payout ratio is in line with that of most European integrated oil peers.

No, but everyone does need to sign off on the plan before you start writing the whitepaper (more on that in a bit). If everyone on your team is on board with the plan, there will be fewer surprises ...

Without clear planning guidelines that align event details with the organization’s goals, even experienced professionals risk missing deadlines and overlooking approvals. Use this step-by-step ...