The new report from 2X and Avasant found 72% of CMOs now count AI-driven campaigns among their top priorities.

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

Marketers need to build a testing model that can prove to stakeholders—and themselves—the true contribution of different data ...

New Times Black ICICI Bank Credit Card launches with a striking brand film that blends the bank's heritage with modern luxury ...

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B ...

With two detailed case studies that illustrate GTM best practices in action, including how Phi Partners unlocked £6m (approx.