Whether you’re targeting local injury clients or national co-counsel, each audience requires its own message, tone and ...

Novo Nordisk is planning a major India launch of its blockbuster weight-loss drug Wegovy, aiming for Rs 8,600 crore in sales within 5–7 years. The company eyes top spot in prescription drug sales with ...

The new report from 2X and Avasant found 72% of CMOs now count AI-driven campaigns among their top priorities.

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B ...

Sprouts Farmers Market, Inc. SFM and Target Corporation TGT may differ in scale and strategy, but both are key players in the retail landscape. SFM, with a market capitalization of approximately $15.8 ...

there’s something about travel commercials that always make me want to pack up and go to whatever fun new location they’re ...

According to the Digital Marketing Institute, about 76% of people intended to or have made a product purchase after seeing a ...

Based on each analyst-rated target-date strategy’s cheapest share class, the ratings comprise 17 Gold, nine Silver, 12 Bronze ...

Economic uncertainty provides the perfect scenario for demonstrating marketing’s essential role in driving growth, resilience and adaptability.

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Meta and Oakley are launching new AI-powered smart glasses aimed at athletes, signaling a major strategic push into the ...