Target has decided to end its low price matching policy, a significant change in its competitive strategy. This decision, ...

QUESTION: In past columns, you have made reference to target marketing. Exactly what is it, and how does one go about developing the strategy? ANSWER: Target marketing involves researching and ...

QUESTION: In past articles, you have made reference to target marketing. Exactly what is target marketing, and how does one go about developing the strategy?

Target Corporation (NYSE:TGT) plans to end its guarantee to price-match products sold at Amazon (AMZN) and Walmart (NYSE:WMT) on July 28. Currently, Target (NYSE:TGT) matches the price shoppers may ...

Shop-in-shops can also boost loyalty programs. At Target, the Target Circle loyalty program is linked to Ulta’s Ultamate Rewards membership, so shoppers are able to earn points for both programs.

NEW YORK — Target has shortened its go-to-market cycle to eight weeks, down from 27, for specific trending items so they can reach shoppers faster, Rick Gomez, chief commercial officer at Target ...

Conclusion Keep in mind that the best marketing strategies for your business will depend on various factors, including your industry, target audience and business objectives.