I'm not immune to the beguiling temptress that is TikTok and all its brain rot goodness. But amidst the constant stream of ...

BookTok, TikTok’s literary corner, has turned casual reader posts into a force that sells books, builds careers, and shapes ...

Dig deeper: How influencer marketing became an essential marketing channel Data from TikTok and Nielsen also ... Then, it ...

The ‘What’s Next 2025 Trend Report’ provides insights into TikTok’s evolving marketing landscape, highlighting how brands can engage with communities, leverage AI, and develop diverse storytelling ...

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

As for the perception that TikTok users are all too young to be in the market for brain-enhancing supplements, Catalfamo reported that “more than 30% of TikTok daily users are over 40 years old, and ...

Social media marketing is about leveraging and utilising platforms such as TikTok to connect with audiences, raise brand awareness and drive engagement to boost sales. With over a billion active users ...

A new TikTok feature offers a rare bit of insight into how the social media giant’s often-opaque algorithm works, or at least organizes content–and could shape the way businesses market ...

TikTok's head of global marketing is exiting ... Dexter Fedor remains brand & creative lead Manish Gupta remains marketing strategy, insights and analytics lead Alistair Lennie will become ...