A scripted Harry Potter TV show is coming to HBO, John Lithgow will play Dumbledore, and the main trio will be portrayed by ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Max is ditching the “Max” name and going back to HBO Max this summer—less than two years after switching it up. This will be ...

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

The advertising presentation also previewed upcoming content on HBO and the newly re-dubbed HBO Max. In September, "Task," starring Mark Ruffalo, is expected on HBO, a crime drama about an FBI ...

Two years after HBO's streaming service dropped the most recognizable part of its name, Warner Bros. Discovery has announced ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...