Sydney Sweeney has reportedly helped American Eagle’s stock climb higher this week. The White Lotus actress has recently collaborated with the clothing brand for a special collection, which includes a denim jacket and “The Sydney Jean.

American Eagle Outfitters stock was surging Thursday after the retailer announced that Hollywood actress Sydney Sweeney would headline its Fall 2025 promotional campaign.

AEO’s Sudden Surge American Eagle Outfitters (NYSE:AEO) has seen its stock soar recently, climbing 12% over the past week, with a 4.5% jump yesterday and another 4.5% gain in early morning trading today.