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Warner Bros.’ David Zaslav Tried to Rebrand HBO. It Didn’t Work.
Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.
Netflix Saves ‘Sesame Street’ After WBD Boss David Zaslav Pulled The Plug On Financing New Episodes Of The Landmark PBS Series
Under this new deal, all new episodes of Sesame Street will stream worldwide on Netflix the same day they air on PBS stations ...
John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of America
HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...
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Max who? HBO social teams steal the show in rebrand mess
Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...
The deal also opens new doors for Netflix.
Getting attached to a television show these days is a much, much riskier proposition than it was 20 or 30 years ago. Back ...