Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

Endorsed by Nike since his NFL arrival in 2018, Josh Allen recently switched to New Balance cleats in a cryptic move during ...

Newlyweds Josh Allen and Hailee Steinfeld were spotted for the first time in public since they got married in May.

New Balance isn’t a huge name in the NFL world, but Allen joins Marvin Harrison Jr. of the Arizona Cardinals and Chase Young of the New Orleans Saints as players who wear the brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

For the footwear industry, none are bigger than Josh Allen's new shoe deal. Allen has been a Nike athlete since he entered the NFL in 2018, but the partnership appears to be over.

New Balance isn’t a huge name in the NFL world, but Allen joins Marvin Harrison Jr. of the Arizona Cardinals and Chase Young of the New Orleans Saints as players who wear the brand.

T he Buffalo Bills minicamp is underway, and there are plenty of exciting storylines to follow. For the footwear industry, none are bigger than Josh Allen's new shoe deal. Allen has been a Nike ...