Formula 1 will have 11 teams on the grid from 2026 when Cadillac joins the paddock, but is there anything the American side ...

PepsiCo inks a five-year global sponsorship with Formula 1 to promote Sting Energy, Doritos & Gatorade, expanding its ...

Advt PepsiCo will also extend their partnership to F1 Academy, with further details to be announced. From 2026, PepsiCo’s broader brand portfolio will become integrated into the Formula 1 ...

Formula 1 and PepsiCo have announced a landmark multi-year global partnership that will see the beverage and snack giant become an Official Partner of the sport until 2030. The deal unites the ...

PepsiCo will activate trackside branding, digital content campaigns, and hospitality experiences across multiple F1 races, beginning in 2025. And the choice of sub-brands is telling: Sting and ...

As part of its long-standing commitment to empowering women in sport, PepsiCo will also extend its involvement to F1 Academy, with more details to be shared in the coming weeks. PepsiCo will be ...

PepsiCo is joining forces with Formula One, the latest sponsor to use the worldwide racing circuit to showcase its products. The multi-year global agreement will see Gatorade and Doritos branding ...

PepsiCo has signed a multi-year global partnership with Formula 1 (F1), set to begin in 2025, bringing three of its flagship brands Sting Energy, Gatorade, and Doritos, into the fast lane of ...

As one of the most physically and mentally demanding sports in the world, Formula 1 requires peak performance under extreme ...