It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

In a digital world that treats precision as a virtue, attribution reminds us that understanding is a higher one. It’s a call ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

McDonald’s no longer tests social in a corner; it builds coffee into its digital spine. By the close of 2024, the chain ...

Conclusion: Your brand isn’t the message—it’s the medium User-generated content works because it reflects the world as people actually experience it—not as marketers script it. It’s not about handing ...

Auto Trader, the leading car retail platform, is embarking on its most significant marketing endeavor to date.

BeyondTrust announces significant cyberattack targeting its Remote Support SaaS, highlighting growing cybersecurity concerns.

Heinz is under fire for releasing ads that have been deemed racially insensitive, sparking significant public backlash.

Explore how Babel PR transforms its governance by transitioning to an employee-owned business model, setting new standards in ...

Discover how Babel PR strengthens its future by transitioning to an employee-owned structure, empowering its workforce and ...