AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

How will the California Privacy Protection Agency's new rules on automated decision making and AI impact ad targeting? We ...

Creative agencies are trying to adapt to AI’s sudden invasion of their turf; it’s a sunny day for TikTok travel influencers; ...

Why sue Google now, when so many years have passed? Because “the pattern of anticompetitive behavior continues,” says OpenX ...

The Trade Desk continued its shaky 2025 earnings schedule when it reported Q2 results on Thursday. The company made a total ...

Discovery Global will also have its own streaming platforms in the form of Discovery+, The Bleacher Report and CNN’s new ...

The English word “yield,” derived from Old English, is a relic of a time when a ruling class might demand anything cultivated ...

After a recent expansion, Porter Airlines partnered with Samsung Ads Canada to reach new customers with timely and relatable ...

PetSmart adopted Hightouch's AI decisioning tool to better reach its customers on a one-to-one basis through nuanced insights ...

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in ...

The SSP is betting on the DOJ's antitrust remedies, plus relationships with agencies, DSPs and mid-sized advertisers, to help ...