How to use GenAI effectively in advertising is the focus of an INMA Generative AI Initiative Webinar featuring Michael McCarthy, senior director of AI, sales, and business solutions at Hearst ...

Three elements determine the success of a news company’s bundle strategy: product mix, subscriber experience, and content ...

OpenAI is testing scheduled news summaries and weather, giving news companies a look at how AI will personalise news.

As part of INMA’s Young Professionals Initiative, we are featuring the winners of our fifth “30 Under 30” award. Today’s ...

With its #Unstoppable21 campaign, The Times of India celebrated 21 youngsters who represent the spirit of modern India, ...

INMA’s latest strategic report, written by INMA Product & Tech Initiative Lead Jodie Hopperton, outlines what news companies ...

During this week’s Webinar, INMA members will hear from AI consultants Justin Kosslyn and Lukas Görög as they share tips to ...

From The New York Times’ AI tool that combed through 300,000+ words over 20 years to find travel trends and themes to the BBC ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Ronnie Willis is senior vice president of content management at Naviga in Minnetonka, Minnesota, USA. Ronnie can be reached at [email protected].