Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that ...

“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and ...

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...

Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, ...

Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for ...

Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in ...

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed ...

Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with ...

Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied ...