AI drives modern marketing, optimising content, targeting audiences and shaping creative decisions. But what happens when flawed inputs lead it astray? asks Ryan Campher, VML South Africa Data Lead.

Volkswagen South Africa has launched its `Forever Golf` #NameThisGolf campaign, inviting the public to co-create a nickname ...

With over 30 000 SaaS (Software as a Service) companies globally and new ones launching daily, the competition is fierce. If ...

Regent Business School`s School of Healthcare Management, in collaboration with the KwaZulu-Natal Blind and Deaf Society, has ...

From corporate learning platforms to Discovery`s Vitality platform, `gamification` has become a part of many people`s daily ...

In today`s globalised world, copy-paste marketing remains the norm, often at the expense of originality. From Joburg to Jakarta, brands are beginning to blur into one another, repeating the same ...

From Snow White to It Ends With Us, it is clear that there really is such a thing as bad PR. media update`s Venelize de Lange ...