The COVID-19 crisis was unprecedented, but the lesson it taught us is not: you can’t afford to disconnect from your customers ...
January, what some retailers call the “fifth quarter,” is often overlooked. The advertising pullback after Dec. 26 creates ...
Customer data platforms (CDPs), which historically acted as storage and cleanup tools, are turning into something more ...
In today’s dynamic market, retailers have the unique opportunity to strengthen their operations while navigating challenges ...