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Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

FAST Services Continue to Grow as PlutoTV, Roku Channel and Tubi Combine for 5.7% of TV Viewing in May NEW YORK – June 17, ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U ...

Unlock the secrets of local dining with Nielsen’s Scarborough Restaurant Report. Gain competitive and strategic insight into quick-service, sit-down and food delivery trends to strategically meet ...

Nielsen, a global leader in audience measurement, data, and analytics, has today announced the addition of Connected TV (CTV) coverage into its market-leading Ad Intel product. This further cements ...

Enhance your business strategy with Nielsen’s Scarborough Industry Environmental Report. Gain actionable insights into unique U.S. consumer behaviors, including eco-conscious and eco-friendly ...

Few media developments have garnered as much attention as retail media networks (RMNs) over the past few years. They’ve been described as the third wave of digital advertising (after search and social ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the ...

Streaming grabs 36.4% of total TV viewing; Roku Channel enters with 1.1% of TV usage. Editor’s note: We have implemented a methodology change that credits the viewing to streaming originals (as ...