Discover the top interactive content trends from shoppable video to AR try-ons, and see how brands turn engagement into higher conversions.

Personalized product discovery is the practice, and the technology, of customizing the online shopping experience for every individual. Instead of showing the same static catalog to everyone, ...

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Imagine you're marketing cool sneakers using in-app stories. Do you add a swipe-up link that takes users straight to the product page, or do you create a tap-through style quiz that helps them ...

Casino Elite is a Belgium-based online casino focused on delivering engaging player experiences across multiple gaming categories. As part of this case study, we spoke with Pierre Decourt, Marketing ...

As marketers, we often plan in quarters but shoppers don’t live by calendars. They live by moments. Summer is packed with them: music festivals that light up social feeds, global sports events that ...

Composable commerce is a modern approach to building eCommerce systems where businesses select and integrate the individual software components, often called “best-of-breed” solutions, that best fit ...

In 2024, beauty brand P.Louise hosted a 12-hour TikTok live shopping session where they sold, on average, two products every second. Not every minute or hour, every single second. Let that sink in.

Video is changing the way we shop. From live tutorials to influencer-led product demos, beauty brands are using video to connect with customers in ways that feel more personal, engaging, and—most ...

From the high streets of London to the boutiques of Paris, beauty continues to flourish despite economic uncertainties. But what's really interesting is how the industry is changing. Today's beauty ...

As Black Friday and Cyber Monday (BFCM) campaigns swept across Q4, we were blown away by the creativity, innovation, and impact of our customers' Storyly content. From shoppable experiences to ...

Picture this: A potential customer browses your online store, carefully selects items, and adds them to their cart. You're on the brink of a sale, but then... silence. The customer vanishes, leaving ...