Google says AI Overviews drive better clicks, but offers little new guidance – even as AI Mode threatens to further shrink organic traffic.

Google Search has dominated the market for decades, but the experience has remained relatively the same -- that is, until generative AI exploded in popularity. Since then, Google has been forced to reimagine Search, using AI to create a more conversational and personalized experience.

The tech giant is taking its next big step in artificial intelligence by adding interactive capabilities to its flagship product.

The very basic meaning of what it means to ” Google” something – typing in keywords and sifting through links, images and information snippets is nearly behind us, according to Google.

The company is rolling out a feature that will answer search queries in a chatbot-style conversation without the classic blue links.

At least one Apple executive expects AI-powered alternatives to Google's search engine will eventually be offered to users of Apple's web browser. Introducing these alternatives and severing consumers' use of Google's all-encompassing digital ecosystem,

Google is introducing a new artificial intelligence (AI) mode that more firmly embeds chatbot capabilities into its search engine, aiming to give users the experience of having a conversation with an expert. The "AI Mode" was made available in the US on Tuesday, appearing as an option in Google's search bar.

The launch of Anthropic’s web search AI is not just another feature, but indicative of an evolution in the way people access information from the internet. It suggests people are embracing a more conversational search experience that’s often faster and more convenient than traditional search engines.

Anthropic launches web search API for Claude as Apple considers AI search alternatives to Google, signaling a major shift in how users discover information online.