WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content for a monthly fee.

WhatsApp says that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to a cultivate a new revenue stream by tapping the billions of people that use the messaging service.

The status feature lives within WhatsApp’s “Updates” tab and allows users to share disappearing text, photo, voice notes, or video messages. But now, you might see sponsored content in addition to the updates shared by friends or family members.