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Penn State athletics and Adidas have announced a transformational, 10-year partnership that will see the company become the official footwear, uniform, apparel and sideline partner of the Nittany ...

Penn State Athletics and adidas have announced a 10 year partnership, ending a decades-long run of Nittany Lions wearing the Nike swoosh. The partnership, which will begin in 2026, was first rumored ...

The agreement continues a trend of Adidas securing partnerships with athletics programs with ties to a superstar athlete.

Cornhusker Harper Murray shares her excitement over signing her NIL deal with Adidas and reflects on how NIL has reshaped college volleyball. Trump condemns ‘brutal’ beheading of motel manager killed ...

Minnesota Timberwolves guard Anthony Edwards has dominated footwear headlines from across the globe this week. Edwards has fueled basketball and sneaker excitement as part of his first-ever tour of ...

For many casuals, running a single mile in under six minutes would be a PR. For Aleksandr Sorokin, it meant a new world record. He just had to do it 60-some-odd times, without stopping for food, water ...

The New England Women's and Men's Athletic Conference has reached into New York state to welcome three prominent men's volleyball programs, accepting Vassar College and SUNY New Paltz, plus New York ...

Harper Murray has added another milestone to her growing career by signing a name, image, and likeness (NIL) deal with Adidas. To mark the occasion, the University of Nebraska–Lincoln lit up the Love ...

LINCOLN, Neb. (KOLN) - It’s a match that not many Husker athletes have made since the onset of the “Name, Image, and Likeness” era, but it’s coming at a time when Nebraska continues to maintain a ...

Adidas golf shoes that normally cost $200 are now just $75. Shoppers call them the “greatest golf shoe ever made,” and sizes are already going fast. Athlon Sports aims to feature only the best ...

LA Clippers guard James Harden's ninth signature adidas basketball shoe is one of the most popular performance basketball shoes on the market. Even better, the adidas Harden Vol 9 is arguably the most ...