Using employees for the focus groups allows Apple to keep its plans secret, something that wouldn't be possible with recruiting the public. While a product is several years away, Apple is mulling ...

Its plans don't always work out ... profits depend on the success of devices other than the iPhone. Apple's possible future product lineup suggests the giant is entering a new era.

In fact, Apple might be planning to adopt something ... and/or the publisher may receive a commission from if you buy a product or service through those links.

Apple is about to reveal what’s next for its most important products at its annual Worldwide Developer’s Conference on Monday ...

Here's everything the tech company announced in its WWDC 2025 keynote address, including iOS 26, the Liquid Glass design and ...

Those problems include, but aren't limited to, sales slowdowns among key products like iPhones ... 17 – here's why But Apple plans to pick things up in the future with what Gurman calls "an ...

but it’s still surprising to see Apple choosing to introduce such technology first in a Beats product. What about AirPods? Will they also get a heart rate sensor in the future? We don’t need ...

Long before WWDC 2025 kicked off, I said the big operating system redesign rumored for all of Apple’s products this year wasn ...

Apple is warning investors that its new and future ... Of course, such reports always include the bleak outcome of future plans, so keep that in mind. “New products, services and technologies may ...

The findings from the plan will then be used to pick the ... expect to see the first results incorporated into Apple’s products in the future. The technology could eventually extend beyond ...

eWEEK content and product recommendations are editorially ... a customer emoji creator tool. In future releases, Apple plans to extend this same technique to other features, including Image ...