Once dominant in hardware, services, and brand appeal, Apple is now grappling with slowing iPhone sales, eroding market share ...

Apple's strategy is shifting due to Trump's tariffs, leading Foxconn to send 97% of its made-in-India iPhone exports directly to the US.

Apple may still be months away from launching its next-generation iPhones, but the iPhone 17 series is already creating buzz ...

Apple’s WWDC was a retreat from not just last year’s WWDC, but potentially a broader reset for the company. That’s why it was a great presentation.

Will the iPhone 17 base model finally include ProMotion? Discover how this feature could redefine Apple’s smartphone ...

As the U.S.-China trade war lingers and supply chain vulnerabilities come under the spotlight, global companies are redrawing ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

Apple on Monday remained on its cautious path to embracing generative AI even as rivals race ahead with the technology and ...

Here's everything the tech company announced in its WWDC 2025 keynote address, including iOS 26, the Liquid Glass design and ...

It’s culture versus cult for the brand, whose new partnership with Doechii and focus on design and innovative tech features could give its new Edge phone an edge against its competitor.