Kooner FMS said Cooper is expected to help enhance the company’s sales strategy, and national expansion with his extensive experience in fleet management and SaaS.

Wholesale buyers have changed. The majority are now millennials who expect fast, digital-first purchasing experiences—whether ...

ABM leaders report having only a moderate, limited, or nonexistent ability to drive engagement from their key accounts.

Strategy jumpstart: Add the appropriate schema markup to three of your best-performing website pages. For example, adding the ...

The SPS webinar is packed with practical strategies, actionable insights & real-world examples you can apply to creating compelling content.

It’s no secret that the global Software as a Service (SaaS) market is growing and expanding. However, this growth and ...

Hosts: Ken Cheo, President, Our Sales Coach, and Melih Oztalay, CEO, SmartFinds Marketing ...

TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt. The post Gen Z leads surge in daily AI use, as ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

B2B technology marketers are facing increased scrutiny on return on investment (ROI) alongside tighter budgets and elevated expectations as they plan for 2026, according to new research from market ...