The choice for B2C leaders today is clear: continue to compete on transient features, or build an enduring identity based on ...

B2C marketing, customer experience, and digital business predictions, the rapid adoption of generative AI is exposing ...

This shift positions Klaviyo as a true platform business for B2C brands, in our view, and expands its AI opportunity.” While ...

Alon Rivel serves as the first CMO at Feast & Fettle, where he’s spent just over a year transforming their marketing approach ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Info Edge has elevated Jain Thukral, EVP and head data scientist to the role of chief AI scientist and chief product officer ...

Discover the key differences between inbound and outbound marketing strategies, and learn how to choose the best approach for your business.

Shreesha Hegde leverages AI, machine learning, and cloud technologies to advance hyper-personalization and digital ...

There are some B2C strategies that B2B businesses can benefit by using; but, overall, B2C and B2B companies still often use different marketing techniques. Yet those worlds may be converging, ...

Amidst a surge of start-up ideas in India, investors are now prioritising sustainable marketing. The Unstoppables panel ...

Hurtigruten announced that Hayley Moore is its new vice-president of sales and marketing in Europe and emerging markets.

Hurtigruten has announced the appointment of Hayley Moore as its vice president of sales and marketing for the UK and ...