You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

The ‘house of brands’ strategy sounds great in theory, but in practice, it comes with significant challenges, especially for ...

In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

Brand revolutions take too long and are expensive traps set by branding agencies. By the time they are fully executed, the market often has moved on. Especially with today’s blinding speed of change .

Pat O'Toole has left the QSR and joined Unleashed Brands as its new chief marketing officer, the company revealed on Thursday ...

As India increases its customer base for Basmati rice to 150 countries globally, appropriate and meaningful branding has now ...

Principals has officially acquired Davidson Branding – a Melbourne-based agency.The announcement:Branding agency Principals has acquired Melbourne agency Davidson Branding. With offices in Melbourne, ...

With consumers prioritizing price, convenience and personalization , brands must rethink loyalty strategies to stay relevant ...

Radico Khaitan, one of India's oldest and largest IMFL companies is set to expand the footprint of Royal Ranthambore Whisky ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

The following 10 agencies are ones that your business should have on your radar for 2025 as they have exceptional client ...