In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

Learn how to implement a powerful social listening strategy to track conversations, gain valuable insights and actively ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

Value-oriented ads and marketing for its Triple Dipper menu boosted the chain’s traffic by nearly 20%, driving a record-breaking quarterly performance. Expectations are high that the two synergistic ...

You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

To keep your brand thriving, you need to track how it’s doing. Start with key performance indicators (KPIs) like brand ...

As social media becomes increasingly a part of marketing strategies, businesses are investing heavily in the platforms to ...

As part of the changes in BCCS, Leo Rice has stepped into the role of executive director of enrollment marketing, where he will lead marketing initiatives across all student demographics. David Joyner ...

Mallika Monteiro to serve as interim Chief Growth & Strategy Officer, in addition to her current responsibilities as ...

By bringing smart driving features to BYD’s more affordable, bestselling Dynasty and Ocean series of models, sales of which ...

Restaurant Brands International posted strong earnings, beating both revenue and earnings-per-share estimates thanks to ...