News

Disney's Dana Walden talks service bundling, linear TV and streaming strategy
Co-Chair of Disney Entertainment Dana Walden detailed the media company’s strategy to build its streaming service in a ...
Disney Bets That Its Breadth and Depth Will Wow Media Buyers In This Year’s Upfront
Disney, of course, has ESPN, the most powerful brand in sports media. And it has an ad-supported streaming juggernaut in ...
Disney’s Craig Erwich on ABC’s Streaming Success, ‘Bachelor’ Turmoil
ABC ’s fairly stable schedule for the start of the 2025-26 season is the product of not just a successful preceding season, ...
Marketing Dive8d
Inside Disney’s ad playbook as streaming becomes ‘core growth platform’
Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for ...
How To Get The C-Suite Together For An Integrated Marketing Strategy
The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the ...
AdExchanger9d
Disney’s Streaming Biz Is Still Profitable Heading Into The Upfronts
Disney had a good Q2 2025. Revenue was up, and its DTC division, which houses its streaming business, is growing and remains ...
ESPN Standalone Streamer Will Reveal Name, Price Next Week
Next week, we will finally know the name and price of ESPN’s standalone streaming service. The Walt Disney Company CEO Bob ...
Deadline.com3d
Disney Upfront: Here’s What Happened At North Javits With Bob Iger, Patrick Mahomes, Saquon Barkley, Glen Powell & ‘Alien: Earth’ Invasion
And while they all have their distinct characteristics and strategies ... Ferro said Disney has the “largest portfolio of live sports rights you will find anywhere”. As you’d expect ...
Morningstar4d
Making Creativity a Business Strategy: Former Disney Exec Duncan Wardle Joins Info-Tech Research Group's Digital Disruption Podcast
To help leaders unlock this powerful yet often overlooked capability, Info-Tech Research Group has released its twelfth episode of the Digital Disruption podcast, titled "Disney Exec Explains Why ...