In recent months, e.l.f. Beauty has rolled out its “Glow Up” virtual makeup experience on Roblox, launched the US$10 Glow Reviver Slipstick, deepened its Roblox-Walmart commerce integration, advanced ...

Pastel shades can be challenging to pull off. When overdone, they tend to fade into the background, and when styled too sweetly, they risk looking juvenile. Kriti Sanon’s lavender gown, however, ...

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Transform into a fantastical fairy with this magical makeup tutorial. Hurricane Melissa upgraded to Category 4: Latest forecast and what to know Navy loses two aircraft from USS Nimitz aircraft ...

In case you've faced some hurdles solving the clue, Class with makeup tutorials?, we've got the answer for you. Crossword puzzles offer a fantastic opportunity to engage your mind, enjoy leisure time, ...

If you need further convincing to try the toasty-makeup trend this fall, Hailey Bieber is here to convert you. The 28-year-old Rhode founder just combined every cozy trend we’re currently obsessing ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

The teen applied the latest product from her mother's beauty line in the new video Starr Bowenbank is the Style Editor at PEOPLE. She joined PEOPLE in 2025 after serving as a News Writer for InStyle.

Kylie Jenner and Stormi Webster are a glam mother-daughter duo. Case in point, Kylie Cosmetics founder and her 7-year-old daughter marked a new milestone as they filmed their first GRWM video together ...

Join An Knook as she demonstrates a quick and easy eye makeup look featuring the following products: **EYES:** - MAC Paint Pot Soft Ochre - Morphe Brushes 35F Eye Palette - MAC Pro Longwear Concealer ...

Elf to pay Rhode shareholders $800 million in cash and stock, with potential $200 million earnout consideration Bieber to continue as founder and 'strategic advisor' after deal closure Elf refrained ...