The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Most leaders confuse personal brand with reputation. Learn the 3 pillars to build an authentic brand grounded in substance, ...

Zak McKinven, Chief Operating Officer, Brand Lounge and Pete Lysak, Head of Strategy & Growth, Brand Lounge share their ...

Debates about AI are often argued in extremes, either as magic wands or existential threats. What’s missing from that ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

It is always playing backup singer to Bitcoin (BTCUSD). And by association, when I wrote about the iShares Ethereum Trust ETF ...

It doesn’t matter what your larger marketing strategy is at this point. Streaming marketing should command part of your ...

The way to hit a home run when describing yourself in an interview is to figure out which skills are most important in the ...

Beauty retail executives from Ulta, Credo Beauty, Bluemercury and Thirteen Lune share what they're searching for in emerging ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

From autonomous robotaxis, to blind box and nostalgia marketing here are 5 of the most innovative business moves and trends ...