In this article, Shriya Seshadri of SummerOwl Studio, explores why effective branding is less about appearance and more about ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Godrej Enterprises Group's rebranding is a leap from tricolour to purple, blending legacy with modern flair—unlocking new ...

In India’s viral rumour culture, brands must be ready to counter fake news quickly. Partnering with trusted fact-checkers and using credible voices helps. Equally important is evaluating what worked: ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

Tilray Brands stock is trending across social media Thursday. The cannabis and consumer brands company made several strategic ...

Driven Brands shifts to high-margin segments like Take 5, reduces debt via asset sales. Read why I rate DRVN stock a Hold at ...

As AI agents and answer engines reshape how people search and interact online, brands are rethinking web design, SEO, and ...

Hyatt's asset-light strategy, strong international growth, and robust pipeline make it a smart investment. Click here to read ...

A well-put-together brand helps build long-term success by differentiating you from your competitors and telling customers who you are and why they should choose you.

The Simpsons has been around a long, long time, and almost since the beginning, Homer (and everyone else in Springfield) has ...

Moonbug brands like COCOMELON and BLIPPI continue to dominate children’s content, and the company has no plans to ...