Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

When faced with uncertain times, what strategies can a franchisor implement so that in adversity their franchise will not ...

James Stephens, Monks' Global Head of Brand, explains why real-time responsiveness and agile strategies are crucial for ...

It’s no secret that the alcohol industry faces plenty of headwinds: but this year’s ranking reveal the top 20 alcohol brands ...

From Dior’s Close Friends sneak peek to LV DMing show photos, this men’s fashion week, brands got personal on Instagram.

“Mission-driven” has become a buzzword. Every brand wants to have a purpose. But for mission to matter strategically, it has ...

To build long-term loyalty and relevance, brands must evolve with their customers and stay aligned with their expectations.

Franchising offers a compelling growth strategy for companies aiming to scale without the typical capital constraints.

To build an authentic personal brand, keep your core values in mind and make sure they're reflected in your actions.

Zohran Mamdani's victory over Andrew Cuomo points to inherent weaknesses and vulnerabilities that legacy brands must be alert ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...